Products must exceed user expectations, they must be technically and strategically feasible, and they must enter the market in the right way and at the right time. By supporting our clients through research and ideation, market strategy and forecasting, technology planning and costing, Layer Cake helps organizations expand their offerings and reach.

Layer Cake partners with clients to identify, prioritize, and select new products and business opportunities. We find these opportunities through deep studies of user behaviors and needs, and green-field market sizing. We help clients act on these opportunities through financial validation and modeling.

Once product opportunities are identified, we examine key features and characteristics to ensure they are cost-effective, technically scalable, and aligned with our client’s business and brand. Then we map potential partnership opportunities, pricing approaches, and distribution solutions to bring great designs to market.

Our Growth Strategy service helps our clients create and capture value by identifying untapped opportunities in the market and converting them into meaningful products and services.